6+ Inspiring Ideas To Make Killer TikTok Videos For Small Business



TikTok is the trendiest video-sharing platform where everyone can create and share short-form videos. Videos on TikTok range upto 15 to 60 seconds. Also, it works on both android and iOS devices. 

Once you sign up on the app, you immediately get an opportunity to create your username and profile. 

Once you are logged in on TikTok, you are able to create your videos with different types of trending filters and effects. 

If you have a small business and plan to promote your business. TikTok is the perfect place for building the business and getting more reach quickly. 

The mission of TikTok’s marketing strategy is to spread brand awareness, increase conversations, attract potential customers, build online communities, and increase sales growth. 

Now, TikTok is available in 150 markets in 75 languages; it is a huge platform for getting effective outputs. 

Here are 6+ smart ideas to inspire your small business.

1. Introduce Yourself With A Brand 

If you want to become famous on TikTok, you need to introduce yourself on this platform. In the introduction video, you should introduce yourself, say a few things about your business, and add a few fun facts about your business’s success stories. The introduction video helps you to create an initial boost and positive impression of your profile. 

2. Create Behind The Scenes Videos 

Behind the scenes videos build more trust in your brand and product. Most people love to look behind the scenes videos, and they see how the products are made. If you make interesting behind the scenes videos, it helps people to know more about how you do and what you do. 

For example, if you have a service-based business, you can glance at videos to related customers. 

3. Upload Creative Contents 

The most important content strategy on TikTok is to create content that is creative and more engaging. The quality of the content and the information is most essential to drive traffic to your videos. 

TikTok is an amazing platform to show videos about your brands, products, and services videos for a creative one. Follow your unique style that is different from others. 

For example, use a unique background style for your branded videos, add trending songs, and add some effective filters and lenses for your brand promotion videos. 

4. Follow User Interaction 

Interaction is the cornerstone of your brand’s success. If you want to reach a wider audience on TikTok, you need to participate and interact with the users and make engaging content on your Videos. 

You can use the comment section and hashtag challenges, which will be more interactive. 

The interaction also helps to build influencer marketing among social media. If you acquire TikTok followers for your profile, you can communicate with thousands of people at a time. 

It is more effective for your business growth and brand reach. Your post will have a higher chance of reaching more and more audiences and other TikTok users.

5. Highlight Your Products 

It is an excellent idea to increase your sales growth. Highlight your trending products and services, and give some reasons why people like them. 

Show your product details like price, color, offers, quantity, and quality, or something else. 

Also, upload some videos like how to use your products to your audience. 

Everybody likes a sale and purchase online. If you have any product sales or any discount on your business, make a sales video and upload it on TikTok. 

TikTok is the perfect place to spread your brand around the world and boost sales growth quickly. 

6. Use TikTok Advertising Feature 

After a few years of launching, TikTok offers a great advertising feature. It is more beneficial and effective for marketers to advertise their brand worldwide. 

Here are some advertising features on TikTok:

  • Brand Takeover Ads

  1. A brand takeover is one of the excellent advertisement types to get more user attention. 
  2. It is an expensive ad type because TikTok allows only one brand takeover ad per category per day. 
  3. You can use images, videos, and GIFs for your ads, and it redirects users to your landing page by using hashtag challenges. 
  • In-Feed Native Ads

  1. In-Feed native ads are similar to other social platforms.
  2. It allows the call to action like website clicks and app downloads. 
  • Branded Lenses

  1. It is similar to Snapchat lenses; you can use 2D, 3D lenses for your photos and faces. It is more innovative for your TikTok ads. 

7. Add TikTok Filters And Effects 

The common feature on all social networks is adding filters and effects. It gives a special effect to your videos. TikTok filters and effects are extra specials for all users. 

It provides a variety of filters for your faces and videos. You can access these filters. 

  • Open the TikTok app and click the plus sign icon at the bottom of the screen. 
  • Click the filter icon on the upper right corner of your screen. 
  • A different type of filter is displayed along the bottom of the screen. 
  • Pick filters you like and apply them in your videos. 


I hope you know the inspiring platform TikTok and its features. TikTok is one of the fastest-growing platforms in our world. Marketers and small businesses should use this platform to get fantastic growth. So, don’t miss to use this dynamic platform for your business. Keep rocking! 

Author Bio

Alison Williams is a social media content writer who works at Flatfitty, she is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites.

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